Was in NoCal a couple of weeks ago and saw a billboard ad like this one, and it made me happy. Love the idea of people who can see themselves inside other brands, especially if that brand contains a Pirate. Is it dudes only who love the idea of being a pirate, or does everyone love a good "Aarrgh"?
So I went to Raider Creator and dropped in a photo of myself, cropped that baby down, added an eye-patch and viola - I'm a pirate.
PS - on a completely unrelated topic if you don't know Dr. Tran from Lone Sausage Productions you should get acquainted.

walk the plank...love it - wondered if the fans had softened at all since the last raider interaction I had.
Posted by: aford | 10/13/2008 at 09:25 PM
I've seen these myself, it's too bad raiders fans aren't known for their habits of social harmony... either way, while I'm a fan of simplicity, this campaign felt too easy to me. I like the idea, the execution just doesn't quite walk the plank.
Posted by: Young Mr. Arvizu | 10/08/2008 at 01:06 PM
I live in the Bay Area and love these ads, even though there is definitely no Raider in me at all! But, I can appreciate the way they present normal folks all Raidered up.
Posted by: tom delong | 10/07/2008 at 08:52 PM