Wave Master Blog

Critical criticism

via www.thisisherd.com

we all know a bad review can kill you in certain areas. if a restaurant gets slapped by the food critic, it can be a death nail to many, entertainment venues live and die by the review - but now everyday products are being critiqued just like broadway plays.

the only way to counter the possible bad review is to be actively engaged in the locations your client/customer reviews in. so when the positive comes out, you say thanks - and when the negative erupts you ask what you can do to make it better.

2 way communication is the current advertising space

Lifestreaming coming sooner than you think

via aford.posterous.com

This is coming sooner than later - the ability to record everything will be the death of email, meeting notes, AND YOUR privacy.

You'll be able to send portions of your day to family, friends, and co-workers. More popular people will be able to sell their life-stream to the general public, and all of us will consider bathroom breaks a little more meaningful in the near future.

What this will mean long-term is the role of the aggregator will have to merge with that of the personal filter - thus the emergence of the aggregated-filter.