“Build it and they will come” doesn’t mean they will buy
“Apathy is the new Black” is the mantra in the marketplace. In the past, if you developed a product, marketed it to the right demographic and placed enough emphasis behind the shelves, a company had at least a 50% chance of success. In today’s overwhelmed, highly saturated sphere of products and services if you develop a product like you did in the past you have a good chance of having as much impact as a mouse fart. The Future, it would appear is now, and the history we have depended upon and monetized against is in peril.
Careful, persistent observers of these seismic shifts in culture note that the future is developing faster than any other time in history. The convergence of Technology, Design, Entertainment, and Well-Being are exponentially combining in newer and more exciting/dangerous ways.
Most people hope the future is better, while others claim their incoming life is in their own hands, or unlikely to change at all. Truthful observers fear the unknown enough to carefully consider their own potential demise and react accordingly to alter their fate. The FACT that tomorrow can be predictive is almost beside the point at this juncture. We need first to modify the way people think about “next.” Instead of basing our output on past history we encourage clients and ourselves to ask one of several questions (and many more possible queries):
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